In a society where consumers are constantly able to provide feedback, providing a quality customer experience has a multitude of positive spin-offs.
Omnichannel: a new necessity for an optimised customer experience Cross channel, multichannel and finally omnichannel: the customer journey has recently undergone profound transformations. These different terminologies remind us of
5 arguments to convince you to adopt ultra-personalized videos When it comes to building customer loyalty, personalization plays an essential role. Personalization can be defined as providing
Positive customer experience = satisfied customer = loyal customer... Like antibiotics, it is not automatic! While the three concepts are correlated, they are not causally linked