5 arguments to convince you to adopt ultra-personalized videos

When it comes to building customer loyalty, personalization plays an essential role. Personalization can be defined as providing a specific response entirely adapted to the customer's request and profile. Consumers like to feel involved and recognized by companies. 80% of them are more likely to buy a product from a brand offering a personalized experience. They are looking for tailor-made support that responds quickly and efficiently to their needs. Video is an excellent lever for personalizing customer relations and offering a unique experience that can increase customer engagement. This is what we call personalized video. This innovative communication medium integrates a customer's CRM data into a video to provide the most appropriate response. Discover the 5 arguments that will convince you to adopt personalized videos.1. Establish a relationship of trustPersonalized video strengthens the relationship you have with your customers. By offering them a personalized experience, their trust in you and your brand is considerably strengthened. Customers feel closer to you, and feel that you're speaking directly to them, because the video addresses all their needs.

Greater return on investment (ROI)

A satisfied customer is a returning customer! Customer satisfaction is the best way to increase your sales. Personalized video creates a memorable experience that surprises users with its originality and playfulness, significantly increasing customer satisfaction.

A creative and fashionable communication medium

Put an end to the barriers between you and your customers. Involve them fully in your marketing strategy by offering them ultra-customized videos. Take advantage of this innovative medium to express your creativity to the full. Use your emotions to invite customers to join your brand's universe. The aim is to give them a unique experience while meeting their expectations in an effective and original way.

An element of differentiation from your competitors

It's a truly innovative medium with a bright future. But for the time being, personalized video is still relatively unknown. By adopting this medium, you'll be among the first to use it and enjoy its benefits. As a pioneer of the genre, your customers will be particularly attracted by this new, highly attractive format.

Customers are more responsive to this type of media

50% of consumers want the brands they follow to publish videos, far more than any other type of content. What's more, a video gets 3 times more attention if its content is personalized. By combining the popularity of the video medium with the sense of proximity provided by personalization, personalized videos are a highly effective tool for achieving your marketing and sales objectives.

‍