3 key techniques for strengthening customer commitment

In the wake of the digital revolution that has marked the last two decades, the consumer has evolved. Today, they have become "Consum'actors". Highly informed, committed and prescriptive, their expectations have changed. Promotional buying and mass consumption no longer meet their needs. How can you strengthen your company's relationship with these new Consom'actors?

Give them an experience

Consumers are no longer interested in your product per se, but in the benefits it will bring them. Eager for dialogue, proximity and authenticity, they are simply looking for an Experience. The modern-day consumer needs to dream, to feel privileged, to live a unique experience. Today, this Experience is the n°1 factor that will drive them to your brand or make them want to remain loyal... ahead of advice from friends or social networks (IPSOS).

Get to know your customers

To make this Experience memorable, you need to create a unique and Exclusive relationship with your customers. Listen to them: why do they love you? Why did they choose you? By putting their needs at the heart of your strategy, you'll be all the more relevant when it comes to anticipating their desires, solicitations and omnichannel paths.

Appeal to their emotions

Thanks to the connection you've now built up with your customers, you have all the keys in hand to encourage them to share and recommend. Your best asset? A creative, emotional and original content strategy. Video now accounts for 60% of web traffic. This format allows you to enhance your storytelling and personalize your messages. By creating emotion through intelligent, affective content, you'll turn your audience into active Internet users.

Last update: February 04, 2022